The spectator experience defines a large part of any sporting event’s success. Join us to hear how the San Jose Sharks turned to their data to keep fans entertained and engaged, by meeting their needs, end-to-end. 

Timo Elliott, VP and global innovation evangelist at SAP, and Neda Tabatabaie, VP, business analytics & technology at San Jose Sharks, discuss why it’s essential to make customer data a priority. Neda shares how their data-driven strategy has improved the marketing and fan experiences.