Anna Ålenius-Mathson is Director of Brand & Comms at Quinyx

Quninyx is a workforce management solution. Headquartered in Sweden, they are growing fast and now have offices across the globe.
Before joining Quinyx, Anna lead coms, PR and brand at several tech companies like Stratsys, Rebtel or Sinch. She's helped many companies go through a brand refresh or a rebrand.

And that's what we talked about!

Why do companies need to rebrand, what's the process, what's the most important part to get right, what's difficult about it?
We also discussed her role leading brand transformation from the inside and how you need to continue building a brand after the refresh, one campaign at a time.