Johanna Edepil is CMO at XMReality.

XMReality provides a Remote Guidance SaaS solution. "It's just like being there. Even if you're somewhere else." The perfect tool for our new remote life! 

We talked about the difficulties of entering the US market when you're an outsider (a small Swedish company) and the importance of really understanding the market before you try - companies often need to adjust their approach and messaging. We discussed the challenges of 2020 for b2b companies, like XMReality, who were relying on events to educate prospects. We talked about how XMReality used 2020 to focus on planning and redefining their marketing strategies. Sometimes you 'just' need to go back to basics!