Show notes
Tia Bhuva (@tiabhuva) is the CEO & Founder of successful e-commerce company TiaBhuva.com (@tiabhuvadotcom) and creator of the trademarked "Saree Silhouette" (ie. yoga pants for sarees).She joins Ara on this week’s episode of #TheTamilCreator to discuss how she came up with the idea for her flagship product the "Saree Silhouette", her data-drive obsession resulting in 800K+ Instagram followers & almost 100 million YouTube views, having a high risk pregnancy, being transparent about her side hustle even while she was working at Walmart, thinking her pursuit of entrepreneurship would fail during COVID-19, employing family members, being specific about who she eventually sells her company to and her plan once she gets to that point, and so much more.Follow Tia:- Instagram (https://www.instagram.com/tiabhuva/) - LinkedIn (https://www.linkedin.com/in/tia-bhuva-mba-26323520/)Timestamps 00:19 - Tia speaks on how her business fared during the pandemic and starting the company to spend more time with her kids01:53 - What TiaBhuva.com sold, how the business started, and how it has evolved over time04:13 - Taking every picture for the company website from an outdated phone until March 2020, quitting her full-time job to pursue her business07:31 - Previously working for Walmart as a Food Buyer, leveraging the power of social media to build her own brand17:02 - A guest from EP #55 (Manjula Selvarajah) is who featured Tia on CBC18:36 - The importance of strong first hires, how Tia decides if someone will be with the company long-term, and her son makes a special appearance27:00 - Having 300K+ subscribers and nearly 100 million views on her YouTube channel; not knowing what she was doing when starting her socials32:51 - Being more accountable when starting a business with more life experience and having the ability to deal with ‘haters’39:17 - How Tia simultaneously managed her side hustle and full-time corporate job before pulling the trigger to solely walk the path of entrepreneurship48:17 - Will Tia sell TiaBhuva.com in the next decade? And her plan to get into consulting once she achieves an exit53:30 - Tia speaks on Naval Ravikant and how his interviews have impacted her55:20 - Did Tia always know she would be an entrepreneur?58:43 - Advice she would give her 16-year-old and 26-year-old self, if she could jump in a time machine1:02:07 - The personal legacy she wants to be remembered for by her friends and family1:04:24 - Creator Confessions1:14:22 - The Wrap Up Intro MusicProduced And Mixed By:- The Tamil Creator- YanchanWritten By:- Aravinthan Ehamparam- Yanchan Rajmohan Support the Show.

