<p>The Heather is popular, coveted, and mean. But she's also often unhappy and voiceless. So what can we learn about pop culture’s most mysterious, and most misunderstood archetype?</p>

The Kanye-Kim-Pete Feud - How It Mirrors Back to Us

This is the Take. It's where you come to understand more about your favorite movies, shows and culture. Our video essays make the story worlds you enter richer and deeper. Think: Endings Explained, Character Studies, Hidden Messages and Symbols Revealed, Actor and Director Profiles, and more.

We want to share our love of visual culture with the world. So here's our Take.

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