The Sweaty Startup
The Sweaty Startup
Nick Huber
Stop Following Your Passion (Do This If You Actually Want to Get Rich)
16 minutes Posted Jul 3, 2026 at 2:13 pm.
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In this episode, I break down why "follow your passion" is some of the worst advice in entrepreneurship and what you should be doing instead if you actually want to make money. I explain how I think about choosing businesses, why boring industries like self storage and service businesses win, and how cash flow gives you leverage to solve bigger problems. I also get into what's happening in real estate right now, why most new investors are getting it wrong, and where real opportunities are opening up as weaker players get pushed out.

I share the story behind acquiring Somewhere, raising $20M, and why big opportunities are never comfortable but worth taking. And most importantly, I explain why building wealth is a long term game, not an overnight success story, and how thinking in decades instead of months changes everything.

Grow your business:  

https://sweatystartup.com/events

 

Book:  

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X  

 

Newsletter:  

https://www.nickhuber.com/newsletter  

 

My Companies:  

Offshore recruiting – https://somewhere.com  

Cost segregation – https://recostseg.com  

Self storage – https://boltstorage.com  

RE development – http://www.boltbuilders.com  

Brokerage – https://nickhuber.com  

Paid ads – https://adrhino.com  

SEO – https://boldseo.com  

Insurance – https://titanrisk.com  

Pest control – https://spidexx.com  

 

Sell a business:  

http://nickhuber.com/sell  

 

Buy a business:  

https://www.nickhuber.com/buy  

 

Invest with me:  

http://nickhuber.com/invest  

 

Social Profiles:  

X – https://www.x.com/sweatystartup  

Instagram – https://www.instagram.com/sweatystartup  

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup  

LinkedIn – https://www.linkedin.com/in/sweatystartup  

 

Podcasts:  

The Sweaty Startup & The Nick Huber Show  

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81  

 

Free PDF – How to analyze a self-storage deal:  

https://sweatystartup.ck.page/79046c9b03