Sarah Herbst's remarkable transformation from a struggling single mother to the "million-dollar sugarist" reveals what's possible when passion meets perseverance. Fourteen years ago, Sarah was living with her mom, jobless with a newborn baby, when she encountered someone performing sugaring at a spa. The elegant technique captivated her immediately - not just for its beauty benefits (it cleared up her eczema) but for the profound human connections it facilitated.  "When someone walks in the r...

Meeting Sarah Herbst, Million-Dollar Sugarist

Lifting Employees and Creating Work Culture

Creating SugarCon, The First Sugaring Convention

Celebrating the Sugaring Community's Growth

Georgia's Sweet Success Journey: A Sugar Pro's Path to Prosperity

If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself lying awake at night worrying where your next client will come from, wondering if you’ll be able to make rent this month, and wishing building a business didn’t feel so gosh-darn hard.Lucky for you, you’re in the right place.Your host and body sugaring expert Shannon O’Brien has taken her own skincare business from zero to multiple six figures simply by adding sugar to her treatment menu, and has helped over 3000 students learn to do the same.As a licensed esthetician, award-winning spa owner, national speaker, and spa consultant, Shannon is here to simplify the process and connect you with the right resources and education to build a profitable, self-sustaining skincare business so you can provide better services for your clients, make more money in your business, and enjoy greater balance between your work and home life.Join us each week and get your hands on the cutting-edge education you need to turn your skincare business into a smooth operation in no time!