The Successful Fashion Designer
The Successful Fashion Designer
Helping You Get Ahead in Fashion by Sew Heidi
The fashion industry is brutally competitive...and we're all trying to get ahead. The problem is that everyone's so tight lipped with their strategies and resources. The Successful Fashion Designer is an "all secrets revealed" show by industry expert designer and educator Sew Heidi to help you gain the confidence, skills and insights to make it in a cutthroat market. The show covers topics such as breaking into the industry, getting promotions and raises, launching your own label and becoming a successful freelancer. Every episode is packed full of actionable steps you can implement right away to get ahead. Now.
Episodes you love: This Dirndl Designer Grew a BIG Fashion Brand with a TINY Niche
Since it's Thanksgiving week here in the US, I'm sharing one of my favorite episodes from this past year. It's my interview with Erika Neumayer of Rare Dirndl. She's build a successful brand with a tiny niche, and she shares tons of actionable tips on how she did it. For the full show notes and links, head over to Successful Fashion Designer. 
Nov 23
1 hr 14 min
SFD119 How to advance your fashion design career (from assistant to director)
Oni Auer is a design director and fashion career mentor in NYC. She got started in fashion by scoring a position with BCBG when she was a mere 18 years old. She had an associates degree, but no industry connections or advantages to help her get ahead. Since then she has worked with a huge variety of companies including Bebe and UnderArmour. In the interview, she shares the skills and strategies she used to launch her career, keep working through the recession, and advance herself to design director, in the category she wanted most, at a company she loves to work for.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Nov 9
1 hr
SFD118 How to build a sustainable clothing line (in Latin America)
Juan Pablo Martínez is a Colombian designer who has worked in sustainability for more than ten years, and in the fashion industry for more than two decades. One of the first sustainable designers in Latin America, he has also designed for Christian Lacroix, owned a successful boutique, shown his designs at a New York fashion show, and now he works to help educate brands on sustainable fashion. He has consistently found ways to succeed in all of his endeavors, and in this interview he shares all of the valuable lessons he’s learned over his prolific career.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Oct 26
1 hr 8 min
SFD117 How to quit your full time fashion job and start freelancing
*Note: This episode has a slight tic on the guest’s audio that we were unable to repair. But the interview is way too good not to share, so thank you for understanding!*    Freelancing is a hot topic in the fashion industry right now. With almost everyone working from home, more and more companies have realized that remote work and flexible schedules can actually work for their business. And more employees are starting to realize that there are possibilities beyond that 9 to 5 grind! In this episode of the Successful Fashion Designer Podcast, I talk to Kristen Anderson. She’s a successful full-time freelancer, and she shares all the details of how she got here, what she’s learned, and what you can do to launch your freelancing career, and ditch your day job for good!   For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Oct 12
1 hr 6 min
SFD116 How to start your fashion brand on Etsy (and then build an empire)
Anna Triantafellou designs fantasy couture dresses for girls, and her business is now so successful that she supports her family of 3 on only her income. If you’re thinking this kind of success is only possible for lucky people with trust funds, you’ll definitely want to hear Anna’s story. Coming from a traumatic childhood in her native Russia, Anna has worked hard for everything she’s created. You may not think you can start a clothing line on Etsy, but from dog clothes to tutus to high-end couture, she made it happen. Anna creatively adapted to every change and weathered every setback. Listen to the story of how she found her passion, fought for it, and forged her own path to success.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Sep 28
1 hr 4 min
SFD115 How to Start a Clothing Line with (practically!) No Money
When you think about starting your own clothing line, you probably imagine garments you designed completely from scratch gracing a magazine page or floating down a runway. But starting a fashion brand takes years and a major investment of cash. If what you really want is to get something of your own design out into the world, there are ways to get a taste of having your own line without the huge risk. In this episode of the SFD podcast, you’ll hear from Etsy success guru Jenni Waldrop of Fuzzy & Birch on how you can use the marketplace to start a clothing line with (almost) no money.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Sep 14
1 hr 17 min
SFD114 How to Predict Textile Design Trends and Colors
Understanding trends and the direction the market is going to go is vital for anyone working in fashion. Print and textile designers need to understand what consumers are going to be looking for next. Thea Perez founded Polychrome.Design to provide prints as true digital working tools for fashion designers. Along the way, she has honed a process for print and color trend research that gives Polychrome an edge in the fashion industry. In this episode of the Successful Fashion Designer Podcast, Thea shares how she started her business, how they bring beautiful new prints to the market, and the market research process they use to deliver beautiful, on-trend prints to their clients.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Aug 31
1 hr 22 min
SFD113 How to fund your fashion brand with a freelancing career
Mat Booth started his fashion career with a product design degree, some knowledge of sports, and a lot of passion. More than 15 years later, he’s a successful freelancer and has his own brand of men’s luggage and accessories. And he does it without living in a fashion hub. Hear Mat’s story of how he got into the industry, his shift into freelancing, and how he funded launching his fashion brand with his freelancing work.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Aug 17
1 hr 21 min
SFD112 How to launch a shoe brand without any fashion experience
Not all successful fashion designers go to fashion school. Lila Stewart used to do marketing in the music industry, and her husband Jeremy was a political consultant. But when they decided they wanted to start a business with philanthropy at its heart, they found themselves entering the fashion industry with zero experience. In this episode of the SFD podcast, Lila tells the story of how they built HariMari shoes from the ground up. From completely unknown to being carried in every Nordstrom’s in the US, Lila and Jeremy have learned so much about what it takes to launch a fashion brand when you have no experience in the industry.  For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Aug 3
54 min
SFD111 How to get a fashion design internship right after high school
Like many people working in the industry, Emilee Goff always knew she wanted to go into fashion. But when she managed to score an internship with Scott Sports right after she finished high school, Emilee’s career trajectory changed in ways she never imagined. In this episode of the SFD podcast, she shares what she’s learned along the way.   For the complete show notes, including links to the resources mentioned, head over to Successful Fashion Designer!
Jul 20
55 min
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