I read this presentation by Zoe Scaman, founder of Bodacious, and asked to discuss her thinking on the changing nature of fandoms and how that drives brand and businesses forward. She's presented this at high profile events, like Zee Melt, so it was fantastic to talk to Zoe in depth about how she's seeing this applied in the world of consumer brands.

Find Zoe on Twitter and Substack.

You can enjoy this transcript of our conversation at adampierno.com.

The Strategy Inside Everything is the podcast for people who think  for a  living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

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