This could be as simple as work style. But it could me more  important, like political views that just clash, or ends with which I  don't agree. I had the pleasure of discussing aligning values and  outputs with the dynamic Rana Sidahmed from Avery Dennison. In this  conversation, she tells me how her team works with partners and leads  them to solutions in sustainability that were previously not possible at  scale. It's a lesson about leading and learning from one another.

This episode was recorded before things really changed.  If it sounds like a conversation from another time, it sort of is. I've  been holding it for a while, but found it so valuable that I wanted to  share it now. Please send your feedback @apierno on Twitter, or [email protected].

Links: https://www.instagram.com/madetomention/

Want a transcript? You know you do. Click here to read: http://adampierno.com/being-intentional-with-rana-sidahmed/

Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander

Hey, you might be a listener and have no idea, but I’ve written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn’t want any more of them). You can read some fiction I’ve written here, for free.

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