UM Head of Strategy, and author Eaon Pritchard discusses applied evolutionary psychology with Adam. How does everything come back to a basic desire or fear humans have always felt. Fun to learn about Eaon's unique pathway to strategy from life as a DJ. Eaon's also written a wonderful book called Where Did It All Go Wrong that we discuss a bit.

Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander

Hey, you might be a listener and have no idea, but I’ve written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn’t want any more of them). You can read some fiction I’ve written here, for free.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/messageSupport this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support