In this episode, brand strategist Cory Simon explains why standing out in a crowded market matters more than ever and how a solid brand strategy is key to making it happen. We also get into managing client expectations, setting boundaries, and why profit-sharing agreements with clients can be a risky bet.Plus, a few personal stories from our travels in Mexico, including some embarrassing public mishaps.Follow the Show! https://www.instagram.com/thestratshowConnect with Cory Simon: https://www.linkedin.com/in/cory-simon/Takeaways-Disabling notifications can improve productivity and focus-Standing out in a crowded market is crucial for success-A branding specialist can help businesses connect with their audience-Client fit is important and setting clear expectations is key-Profit sharing can be a valuable incentive for employees Profit sharing agreements with clients can be risky and require trust and transparency-Traveling in Mexico offers unique experiences, including delicious food and unpredictable weather-Sometimes embarrassing and humorous situations can arise, such as shitting oneself in publicChapters