The Strand Review of Books

Welcome to Ben Amos, author of Engage – the definitive guide to video strategy for business. We love a good business strategy book, particularly one subtitled Your seven-step roadmap to avoid wasting time and money on video that doesn’t work. Ben is a very clear, cogent and concise speaker, and brings refreshing honesty to the table. Engage – the definitive guide to video strategy for business, a good thwack at 272 pages full of practical actions and lessons to learn, is published by Innovate Media, and is of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Today I am delighted to be joined by Nitin Kartik, author of Product Marketing Wisdom and how about this for a sub-title: Real-World Lessons on Market Research, Competitive Analysis, Go-To-Market, Storytelling, Sales Enablement, KPIs, and more. Nitin Kartik, author of Product Marketing Wisdom, 298 pages, published by Karibu Press, available from Amazon and All Good Bookshops. Hosted on Acast. See acast.com/privacy for more information.

Why do leaders fail and derail, and is Zoom Fatigue a thing? Welcome to Professor Adrian Furnham, speaker, commentator and prolific author on all things psychological. Adrian speaks about his book 'The New Psychology,' and remarks on motivation, problematic people, and much more. Spend ten minutes in his company, learn a little, and start thinking about how psychology applies to business. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Jordan Montgomery, author of The Art of Encouragement – How to lead teams, spread love, and serve from the heart.Jordan is a motivational speaker and specialist performance coach, working with sales staff, executives, professional athletes, youth groups and more. Here, Jordan tells us what’s different about The Art of Encouragement and whether it will it work for for the reader... It’s a neat, beautifully presented book, published by Wiley under the Maxwell Leadership imprint, full of great stories and personal from-the-heart revelations, and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Jonathan Gabay, author of Practical Digital Marketing and AI Psychology – How to gain online consumer trust and sales using technologies and psychology. Jonathan is an author of fifteen books, a podcaster, and has been on the box – BBC, CNN, Sky News, Al Jazeera and more – plus Jonathan advises business and educational institutions on AI. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Dan White, author of the intriguingly named The Smart Advertising Book – How to deliver advertising that grows your brand, a companion to The Smart Branding Book and The Smart Marketing Book. Packed with ideas and info in a beautifully compact 220 pages, very readable in snackable chunks, published by LILD Publising and of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Chris Baker, author of Obsolete – How ‘change brands’ are changing the world. Chris is founder and CEO of Serious Tissues, to paraphrase crazily as a toilet-roll brand that plants trees, and is also co-founder of Change Please, a coffee brand that helps homeless people by training them as baristas. Obsolete – How ‘change brands’ are changing the world is a call for change as well as a predictor of change, and a thoroughly enjoyable read – published by Bloomsbury Business just five days ago in hardback and as an ebook, available from Amazon and of course from all good bookshops! Hosted on Acast. See acast.com/privacy for more information.

Welcome Johan Grönstedt, author of The Execution Revolution – why most strategies fail and the cure for slow execution. Johan was formerly a Chief Strategy Officer - been there, done that, and then wondered why it hasn’t happened. There are many, MANY books about strategy, tactics, and how to make progress; why is this book important right now? Hosted on Acast. See acast.com/privacy for more information.

Today I am delighted to welcome Professor Stefano Puntoni, co-author with Professor Bart de Langhe of Decision-Driven Analytics. Listeners to the show will know that my introductions are brief because it’s all about the book!So, the subtitle of the book is, I guess, also the premise of the book: leveraging the power of human intelligence to unlock the power of data. Now, I really loved the opening page examples – Joey and the Supermarket, and the Runners and Divers. Tell me, in brief, what the Decision-Driven Analytics is about. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Professor Chris Hackley, author of But…How do you teach business? Chris is Professor of Marketing at the Department of Marketing, School of Business and Management, at Royal Holloway University of London. As an academic discipline, business management has seen a huge expansion over the last 40 or so years. What, in a nutshell is the direct benefit of attending a business management & marketing course for businesses? Hosted on Acast. See acast.com/privacy for more information.