Storytelling with Story Coach Rom PloofAuthor of The Proverb Effect and Read This First: The Executive’s Guide to New Media, Ron Ploof is an educator of story. Ron’s also the brains behind The StoryHow Pitch Deck, a story coach in your pocket. Usually I’m digging into the personal story of storytellers I admire. On this episode I do that … but I also get into the HOW of storytelling with Ron. So it’s a little inspiration, a little education.“He looks out and there are weeds. Its a marshy area. And [my grandfather] says to me, ‘That’s where my brother Kelsey drowned.’ He’s vulnerable, I want to know more. That one story changed my life.” - Ron Ploof’s life-changing story