The Power of Parables and Story with John David MannWelcome to the season finale of Season 6: Business Storytellers. This is part 2 of 2… focusing on the “Go Giver” series of books and their principle in business and in storytelling. My guest for part 2 is co-author John David Mann. John is an award-winning author whose titles include the New York Times bestseller The Red Circle and of course the international bestseller The Go-Giver. His new book The Latte Factor is already earning a ton of praise.As a storyteller, John knows what it takes to create effective, engaging parables that move people. If the reader isn’t moved, they won’t care, they won’t learn, and they won’t retain.“If I don’t cry when I’m writing it… if I don’t laugh when I’m writing it… if I’m not moved when it’s going on the page, then the reader won’t be moved.” - John David Mann on the power of story