Dave Lorenz is the Vice President of Travel Michigan. He’s responsible for leading the state’s tourism branding, advertising and public relations efforts. Essentially, Dave’s the guy behind my favorite marketing campaign, the award-winning Pure Michigan tourism campaign. He also coordinates overall statewide tourism initiatives.Dave also speaks around the world on behalf of Michigan for tourism, as well as telling the Pure Michigan success story. He’s a storyteller through-and-through.Dave currently serves on the board of directors for the U.S. Travel Association, the National Council of State Tourism Directors, Michigan Cares for Tourism, Circle Michigan, Detroit Metro Convention and Visitors Bureau, MotorCities National Heritage Association, and the West Michigan Tourism Association, Lansing Convention and Visitors Bureau, and the Grand Rapids Hotel Advisory Board.He’s a true, authentic Michigan storyteller and ambassador.“They literally brought the state together, the upper and lower peninsulas.” – Dave Lorenz on Mighty Mac and the Michigan story