Nick Usborne is The Conversational Copywriter. Conversational copywriting could change your business, your personal brand or your career. Whether you own a salon or you’re a dentist, how you communicate with your potential clients matters. Even if you’re not a writer, you’ll need to communicate (or maybe hire a writer). So often my goal here is to inspire, not necessarily instruct. Nick does both. We talk about what conversational writing is, what it isn’t, how to do it well and take your storytelling to the next level, and so much more. This is a great episode to take notes on! “If I write you a 4-page [marketing] letter I know that I’m going to lose the most people at the end of each page… never end a sentence at the bottom of a page.” - Nick Usborne on the art of holding attention