Anthony Armendariz is an agency guy — even if, by his own accounting, the agency model has been broken for a long time.
So when he was faced with two options, to work in-house as a design lead or return to agency life, and both ideas depressed him, Armendariz created a third. He and his wife started Funsize, a service and design shop that acts as a bridge between the in-house and agency design experiences.
Seven years later the company has grown to more than 25 designers and services powerhouse clients like Volvo, Capital One and PayPal.
He tells us more about that journey, this week on the podcast.
Highlights include:
- Design basic: What is service design? What is experience strategy? What is experience research?
- What to expect when hiring a design agency to work on an existing product. What to expect when hiring a design agency to work on a new product.
- Why legacy brands are often ill-equipped for digital-first design challenges.
- What to ask before hiring a designer. Red flags to look out for when hiring a design agency.
- A survey of the latest design trends & how COVID-19 has affected the way products are designed.
More on today’s episode, including a full transcript @ https://rocketplace.com/blog/podcast-episode-14-product-designer-anthony-armendariz/.
[Guest / Host bios]
Guest: Anthony Armendariz is a founding partner and the head of design at Funsize, a digital design studio based in Austin. He hosts his very own podcast, The Hustle, which is all about design.
Host: Louis Beryl is the founder and CEO of Rocketplace. A 3x founder, investor, and board member, Louis began his tech career as a partner at Andreessen Horowitz. When he's not building businesses (or talking about them!) Louis enjoys cooking for his family and talking at length about it to anyone who will listen.