The internet is crowded. Standing out — much less, selling product — requires time, luck, savvy, and, according to Nima Gardideh, really smart software. 

Nima’s growth studio Pearmill helps create and run creative advertising campaigns for companies who want to make a big splash but don’t have the manpower to do it. This week he and Louis talk about performance marketing and how it’s changing the way we think about our marketing dollars.

Highlights include: 

- Performance marketing basics: What is performance marketing and who is it for? 

- What does it take to set up a performance marketing operation & how much money should you expect to spend? 

- What is the future of user generated content & why is it trending down? 

- What are the benefits of broad marketing? 

- How has Facebook changed the game when it comes to running targeted marketing campaigns?

More on today’s episode, including a full transcript @ https://rocketplace.com/blog/podcast-episode-12-performance-marketer-nima-gardideh/. 

[Guest / Host bios] 

Guest: Nima Gardideh is the Cofounder & President of Pearmill, a growth agency specializing in digital performance marketing. 

Host: Louis Beryl is the founder and CEO of Rocketplace. A 3x founder, investor, and board member, Louis began his tech career as a partner at Andreessen Horowitz. When he's not building businesses (or talking about them!) Louis enjoys cooking for his family and talking at length about it to anyone who will listen.