What do speech writers do? Outside of what we’ve gleaned from reruns of “The West Wing,” most of us have no clue. On this week’s podcast speechwriter Lloyd Rang joins Louis to clear things up. 

The Toronto-based communications specialist spent decades writing for top-ranking Canadian officials before starting LRC, a boutique communications firm. 

Who better to dissect this particular moment in U.S. politics, media & tech than an outsider who thinks about those things for a living? 

Lloyd and Louis talk about how social media has transformed communications — from how companies create buzz around product launches, to announcing an IPO — and what companies can do to cut through the noise. 

Highlights include: 

- The story of Lloyd’s life as a speechwriter & the parallels between political work & startup work   

- “Social listening” and the importance of understanding the conversation you’re entering 

- How to evaluate communications companies & measure impact 

- Tips for crafting your company’s online presence during a particularly noisy time

- Pandemic communications advice

More on today’s episode, including a full transcript @ https://rocketplace.com/blog/podcast-episode-10-speechwriter-lloyd-rang/. 

[Guest / Host bios] 

Guest: Lloyd Rang is CEO & lead speechwriter at LRC. Before launching his own boutique narrative & content firm, Lloyd spent years writing for top-ranking Canadian officials and the Canadian government. 

Host: Louis Beryl is the founder and CEO of Rocketplace. A 3x founder, investor, and board member, Louis began his tech career as a partner at Andreessen Horowitz. When he's not building businesses (or talking about them!) Louis enjoys cooking for his family and talking at length about it to anyone who will listen.