In this episode, I am joined by Gordon Greenhorn. Gordon is a fitness and nutrition coach that has done something very cool. What he has done, and it’s something that very few people do in life, is periodically stand back, create a clear plan of action (effectively a set of business and life goals) and then execute on that plan. This has resulted in him building an awesome brand, a great business and (importantly) the lifestyle he wants. There is some awesome learning in this episode - about professionalism, understanding your client and continual learning. Gordon clearly has a deep respect for his work and I love his goal of becoming a ‘better craftsman’. There is a moment in this episode where Gordon struggles to explain what makes him unique, which I think reveals more than he realised. He is humble and modest and has clearly never felt the need to follow the crowd and blend in. Being himself is what makes him unique (something we all need to remember in an age of constant social media driven comparison) and it is this that has allowed him to build an engaged audience and an online client base that has, in turn, enabled him to live out his dreams and travel the world. It is this last point that I absolutely love and it ties back to my opening words - Gordon took the time to ask the simplest of questions: “what do I want?”. He decided he wanted to go travelling with the women he loves and he then put a plan in place - a plan that, with equal simplicity, directed his passions, skill set and experience at ensuring he achieved his goals. The rest was hard work, sticking to his core values and consistency … 210 days of consistency to be exact.