The Stanza
The Stanza
The Stanza
002 Building a Mezcal Brand
36 minutes Posted Aug 17, 2023 at 3:58 pm.
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Find Mezcal Xaman: www.mezcalxaman.com

Connect with Mezcal Xaman on IG: @mezcal.xaman


Episode highlights:

  • Navigating challenges unique to producing & selling mezcal
  • Bringing Mezcal Xaman to European markets
  • Competing against large brands
  • Hosting exclusive "mini-festivals" to market the brand
  • Building relationships with bartenders to grow brand awareness
  • Advice for new alcohol entrepreneurs


Connect with me on IG/TikTok @thestanzamedia