The Stacked Data Podcast
The Stacked Data Podcast
Cognify
038 - How Flo run 1500+ experiments a year to drive product development
40 minutes Posted Nov 12, 2025 at 5:46 am.
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What does it take to run over 1,500 experiments a year — and still maintain speed, quality, and impact?
In this episode, Harry sits down with Dmitry Zolotukhin [https://www.linkedin.com/in/dimazolotukhin/overlay/about-this-profile/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAhItnwB4sPSrzvmZ8E27qMch_Me0dFnbEI], VP of Analytics at Flo, to unpack how one of the world's leading health and wellness apps built a truly data-driven culture of experimentation.
They explore Flo's journey from early-stage testing to a mature experimentation framework, the technical infrastructure behind it, and how the team coordinates hundreds of tests at once without losing focus on user experience or business value.
You'll learn:
* How Flo scaled experimentation from small tests to 1,500+ annual experiments
* The tools and frameworks powering experimentation at scale
* Strategies for balancing speed vs. quality in testing
* How to foster a culture of learning and experimentation across teams
* Real examples of how data-driven insights shaped Flo's product roadmap