Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-return users to drive adoption. Mallory discusses their KPIs, the importance of net revenue retention (NRR), and their stack, including tools like MadKudu and Inflection.

B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)

If you want to nail your strategy, build a revenue machine and take your sales to the next level&nbsp;⁠— it’s time to look at your tech stack.&nbsp;Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack.&nbsp;He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.