The Stack
The Stack
McGaw.io
Maximizing ABM and Dynamic Ad Efforts without Cookies with Jon Miller, CMO of Demandbase
44 minutes Posted Jul 13, 2022 at 4:00 am.
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Jon Miller doesn’t believe in the marketing-generated pipeline. He says every sale, no matter the origin, has been touched by marketing. Jon brings that philosophy to his role as CMO of Demandbase. Demandbase is a martech giant that offers a suite of account-based marketing tools. Jon’s emphasis on the marketing strategy demands an impressive stack, and today he joins to share what that stack is and how it works.