So while it may not be surprising that a restaurant concept by alpha-adopter and Internet celebrity Gary Vaynerchuk can raise millions of dollars selling NFTs, what about that mom & pop place on the corner? In other words, how does a small restauranteur that doesn't have the followers, fame and early adopter advantage of a Vaynerchuk take advantage of web3? That's what we talk about with this week's guest, Adam Brotman, the CEO of Brightloom and former head of digital for Starbucks.