Brian is the President & CEO of Holden Advisors, a consulting firm specializing in pricing, sales strategy and negotiation. Under Brian’s leadership, his clients and business units have earned an extra $2B in new business, doubled their market share, and reduced commercial expenses by 20%. Brian’s leadership experience began as a US Air Force pilot where he commanded 31 combat missions in Kosovo and transported the Presidential motorcade around the world. As a keynote speaker and Rutgers Business School professor, Brian is also a recognized expert in helping organizations lead and communicate with the five different generations in today’s workforce.   Brian talks about why pricing can get tricky, navigating different types of buyers, getting straight to the decision maker, and much more!

423: The CEO's Right Hand

The Selling Show with David Newman is an interview-based podcast focused on the intersection of selling, branding, and leadership—geared to a core audience of CEOs, founders, and corporate executives who know that selling isn’t just about products or services. It’s about selling your ideas, your point of view, and your personal brand to the people who matter most.

If you’re ready to achieve Market Eminence, amplify your influence, and attract high-value clients, investors, partners, talent, and media opportunities—with less chasing and more confidence—this show is for YOU. Each episode delivers strategies, insights, and instant-action advice to boost your visibility, credibility, and brand preference in a crazy noisy world.