Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch.   Pete talks about the importance of having meaning in your marketing, how it will compete with AI, niching, getting client information, and much more!

417: Listen to Sell

The Selling Show with David Newman is an interview-based podcast focused on the intersection of selling, branding, and leadership—geared to a core audience of CEOs, founders, and corporate executives who know that selling isn’t just about products or services. It’s about selling your ideas, your point of view, and your personal brand to the people who matter most.

If you’re ready to achieve Market Eminence, amplify your influence, and attract high-value clients, investors, partners, talent, and media opportunities—with less chasing and more confidence—this show is for YOU. Each episode delivers strategies, insights, and instant-action advice to boost your visibility, credibility, and brand preference in a crazy noisy world.