Shannon started her career at the BBC in London, UK, at just 17 years of age. Later, Shannon moved to Los Angeles, where she built an extensive writing, producing, directing, and showrunning career in scripted and reality television.

In 2010, she joined MTV as Senior Vice President of Series Development, where she created and oversaw shows that aired in 163 countries worldwide and received an Emmy nomination for her work.

During her two-decade-long career in the entertainment business, Shannon created and developed shows with industry luminaries, including JJ Abrams. She also discovered the Kardashian family, and Executive Produced the pilot for the E! channel that launched their global empire.

After Donald Trump was elected, Fitzgerald left Hollywood to work full-time as a creative strategist for Democractic political campaigns and client. Shannon has since worked on over 80 congressional and statewide races across the country and created content for elected officials, including Rep. Adam Schiff, President Biden, and Senator Patty Murray. In 2019, she served as the National Video Director for Mayor Pete Buttigieg’s presidential campaign before forming the Hooligans with Tim Lim in the spring of 2020.

Shannon talks about utilizing video as a business tool, measuring metrics of video content, myths of going viral, and much more!