The Sparring Partner
The Sparring Partner
The Sparring Partner
Episode 6 - Basics of a Partner Program
8 minutes Posted Sep 30, 2022 at 10:20 pm.
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Show notes

This episode is about the basics of partnership programs and how to structure them for B2B businesses to accelerate growth. Partner programs are usually cheaper and more powerful than only in-house sales strategies. They are the best way to scale globally for a business to business organizations.


There are several types of partnerships we will briefly address which are: 

  • Service Partnership
  • Technology Partnership
  • Reseller / Value-Added Reseller (VAR)
  • Referral 
  • White-Labelling Partnership