In this episode, we delve deep into the mystique of K-Pop and its "fandoms", with the help of marketing expert, Brandy Sweesy.

We discuss all sorts of things such as K-Pop fans feeling as though they have a sort of ownership over idols, "fans" ruining the careers of those who fall out of favour (often for innocuous things like posting a photograph with a girlfriend) and K-pop trainees not being allowed to have a mobile phone, let alone a boyfriend or girlfriend.

We also get into the highly organised nature of fandoms, (BTS fandom) ARMY weighing in on geopolitics and a possible romance between two of the BTS lads. Oh, and there's also a shout-out for The Sopranos' Phil Leotardo, as well as world-famous shagger, Tom Jones.

A real eye-opener for those who, like me and Josh, have limited knowledge of this particular industry.

Get on it.