Only 18% of sellers actually hire a stager — which means most stagers are fighting for the same small slice of the market. In this episode, Heather sits down with stager and coach Catherine Lewis-Brown to talk about why that doesn't have to be the reality, and what it looks like to build a staging business that serves more clients, charges what it's worth, and isn't limited to physical staging alone.

In this episode:

• Why stagers keep competing on price (and what's actually driving it)
• The difference between marketing staging and marketing your specific value
• How packaging your services can eliminate negotiation entirely
• Why the consultation is one of the most underpriced offers in the industry
• The gaps your competition is leaving open — and how to step into them

Resources mentioned:

• Home Stager Business Strategies Facebook Group: https://www.facebook.com/groups/themodernstager
• Catherine's website: https://themodernstager.com
• The Social Stager Club: https://socialsavvystagers.com/the-social-stager-club

Connect with us:

• Catherine Lewis-Brown: @catherinelewisbrown
• Heather Cook: @thesocialstager