How Dr Karen Sutherland has gone from working in education, television and marketing/PR to earning a PhD in Social Media and teaching her students that social media success comes from understanding your customers’ and not selling to them.
Show Links:&nbsp;
<a href="https://drkarensutherland.com/">Dr Karen Sutherland</a>;&nbsp;
<a href="https://studentsuccessjournal.org/article/view/521">University student social media use and its influence on offline engagement in higher educational communities</a>;&nbsp;
<a href="https://wethepeople.com.au/">We The People</a>

The Social Lab - Episode 2: Emily Osmond

From the team at We The People, this is The Social Lab. The good and some of the bad of social media marketing.