The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations.      

Learn More:

Digital Marketing: https://on.bcg.com/3GzAe04

Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0