Jordan West, Founder of Social Commerce Club, joins Scott to explore how Amazon brands can unlock explosive growth by embracing TikTok Shop and social commerce.As traditional performance marketing faces attribution decay and rising ad costs, e-commerce brands are navigating a shifting landscape where TikTok Shop provides a closed-loop affiliate ecosystem and a massive off-platform halo effect.While entry-level sellers struggle by treating creators like ad networks or expecting instant channel profitability, established brands are leveraging coordinated "blitz" product launches, in-person creator hub days, and authentic founder involvement to drive multi-channel revenue.To build a defensible brand across Amazon and TikTok Shop, Jordan breaks down why brands must look beyond myopic channel P&Ls, how to structure high-impact creator contests, and the necessity of unscalable, human-first creator relations.Episode Notes:Related Post: The Halo Effect Is Real, Measurable, and Immeasurable How to Reach Jordan:Website: socialcommerceclub.com | jordanwest.caLinkedIn: linkedin.com/in/jordan-west-marketerScott’s Links:LinkedIn: linkedin.com/in/scott-needham-a8b39813X: @itsScottNeedhamInstagram: @smartestsellerYouTube: www.youtube.com/@smartestamazonseller2371Newsletter: https://www.smartscout.com/newsletter-sign-upBlog: https://www.smartscout.com/blog