Influencer marketing provides the opportunity for small businesses to reach a new, highly-engaged audiences. On this episode, Rachel Antony, local Calgary influencer and marketer, explains what types of businesses may benefit from influencer marketing, how to find local influencers, how to properly reach out to an influencer to collaborate, how to set budgets and expectations, and how creative direction is determined. If you’ve never tried influencer marketing, or you’d like to learn more about it, this is the episode for you.

Find Rachel on Instagram: @almostffamous

Rachel's Digital Marketing Agency: https://poolsidedigital.ca

Learn more about Olympia Benefits: https://www.olympiabenefits.com

Subscribe to the podcast: https://www.olympiabenefits.com/podcast

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