The biggest mistake in product development is undoubtedly developing a product or service based on a big idea. And, the problem with that process is that, an idea doesn’t understand the real user’s needs until it’s been rolled out and tested.

So, it becomes this constant process of guessing and iteration.

There are some processes that attempt to solve that issue, like a design sprint, but, even then, they are beginning from an idea.

In this episode, I want to talk about what to do instead to begin from the market’s real needs and then develop the idea that will lead to the solution for those problems.

LINKS:

Review Mining Tutorial: https://youtu.be/gte7rIA8aFY

Product Sprint Blueprint Early Access: https://productsprintblueprint.com

Sprint Masters Toolkit: https://sprintmasterstoolkit.com

Simpligy: https://simpligy.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simpligy.substack.com