Advertising and Marketing in the Real World of AI from The Show 713

Advertising and Marketing in the Real World of AI

1 hour 7 minutes Posted Jun 26, 2023 at 6:34 pm.

) Intro

) Welcome

) AI Prompt Engineer, the new job role in town

) How AI works

) Can AI create something new?

) Grading AI

) Trusting Ads in an AI World

) Calling BS on AI

) AI moves us from search to find

) AI — Remove or Enhance Creativity

) Personalized Marketing

) Risk of Brands Expanding Beyond Core Audience

) Influencer Marketing & Employee Advocates

) Attention Metrics

) AI Helps Marketing Agencies

) AI in Commercials YPP Agency

) Client Interest vs Agency Interest

) Adcetera Crystal Awards

) HBO to HBO Max to Max

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Show notes

We have a chat with Chief Strategy Officer, Pagogh Cho with Adcetera about how AI is actually showing itself right now, and how it is and can be used as a tool to help you be a "creative conductor", and other hot topics.

ADCETERA

https://www.adcetera.com

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LINKEDIN @pagogh

INSTAGRAM @pagogh

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