This was supposed to be an Instagram Live that Lindsey Murray and I tried to do…that completely broke. We tried 4 times. It kept glitching…so we remained calm and decided to record this separately for you because I KNEW it was going to be good.

Lindsey started breaking down what’s actually happening inside your Instagram right now…and why it can feel like:

• your content is good
• people are watching
• you’re even making some sales

…but it’s not consistent. There's a very specific reason for that. At one point she said something that made me stop taking notes:

“Your stories are where people decide to buy… but almost no one is using them that way.”

Then she walked through a simple framework she uses every day…

It changes how you look at:

• what you share
• how often you share
• and why some stories lead to sales… and others get ignored

And the wild part? It’s built around something you’re already doing every day…you’re just not using it strategically.

Listen to this episode to get Lindsey's Stories to Sales Framework.