Your ship’s flag should be community-owned 

Your goal is to build a powerful identity that empowers your customers (aka your community citizens) to take up the flag and carry it with them in their lives. 

Link to Good Flag, Bad Flag compiled by Ted Kaye:

https://www.amazon.com/gp/product/097477281X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0