Can you prove that you are the one someone should hire or buy from?
There is certain content that will prove you're the one to hire. You have the opportunity to craft messages in your copy and content that will prove you're the one to hire or buy from. When you focus on these 5 claims in your content, people will understand you are the one to work with.
Telling stories is part of the content that will differentiate you so that your soulmate clients understand why you are the one to work with. If you aren’t resonating with them, you won’t prove that you are the one they should hire.
The 5 Claims you need in your content to connect with your soulmate client
Convenience – prove that working with you is convenient and fast, that you are easy to work with and compatible with them.
Comparability – measuring yourself up against other solutions or competitors.
Commitment – dedicated to them, employees, or a cause.
Connection – you know your customers and they know you will be there for them.
Confidence – you want customers to know that you deliver what you say you will deliver.
Examples of the 5 claims to include in your content to prove you're the one to hire
Claims come in the form of mottos, taglines, social media posts, email copy, and website copy. Referring to these claims will help you create content that will prove you're the one to hire.
Read the full show notes and access all links.
Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel
Learn more about and apply for The Success Without Social Mastermind Business Growth Program.
Additional Resources
Why you need a pre-launch copy strategy and how to create it – Episode 158
A personal brand is many things, but differentiation is key – Episode 79
You need "time" to create a brand story - Episode 225
Download more free resources to grow your business without an emphasis on social media.