If you want to start a business or non-profit organization you need passion and strategy to create success.

If you want to start a business you need passion and strategy to create success. Likewise, if you want to create a successful non-profit organization you need a combination of passion and strategy.

Using a state staple to create a successful non-profit organization

Bourbanism is a culture. Kentucky is also an influential and thriving art culture.

"Ninety percent of the world's bourbon is made in Kentucky. One hundred percent of the world's good bourbon is made in Kentucky." - Morgan Hancock

The gift of creativity

Robyn emphasized that everyone has innate creativity but the reality and chaos of life often suppress creativity. When we tap into creativity, our brain releases positive endorphins. It's very therapeutic. Creativity allows us to be more creative in our work as well as more pleasant in relationships.

Maslow’s hierarchy of needs - five needs we innately have as human beings:

• Physiological (food, water, shelter)
• Security (safe from harm)
• Sense of Belonging (community, friendship)
• Self-esteem (respect, recognition)
• Self-actualization (realization of unique ability/talents)

Creativity and art help to satisfy three of these needs: self-actualization, self-esteem, and a sense of belonging.

Bourbon with Heart supports artists and these three needs while creating opportunities to give to and support organizations that help provide the physiological and security needs of various populations throughout Kentucky.

Why you need passion and strategy to create success

Morgan shared a quote that her boss when she was in high school shared with her, "you owe it to your philosophy to learn how to win." - unknown

This quote has been a guiding source for Morgan to follow her passion, become a leader, and create a successful non-profit.

Passion is important, and is a driving force for creating. However, you must also know how to win, which means employing business strategies to succeed. It takes business acumen and strategy in addition to passion for overall success.

 

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Website for Bourbon with Heart

Have you considered starting a non-profit? Download the free eBook, 10 tips to start and grow a business without having to rely on social media as a guide to get your organization off the ground.