In this episode, the founder of Tactile, a design firm known for crafting professional tools, shares his journey from dreaming of architecture to studying industrial design at RISD. He discusses his early career, including a pivotal internship at Design Continuum and work at startups like Virtual IO. After gaining diverse experiences, he started Tactile, eventually growing it into a 35-person firm. He emphasizes the importance of practical skills, company culture, and fostering long-term client relationships. The founder also highlights different project categories, balancing desirable work with business needs, and adapting to industry trends. The conversation also delves into his leadership style, focusing on employee satisfaction and trust, while acknowledging the challenges of running a mid-sized firm in the 'zone of pain.' The episode offers insights into the evolution of the business, its current state, and aspirations for future growth.