In this podcast episode, host Michael Brooks interviews Bruce Dugan, the CEO of a holding company that owns several technology and marketing brands. They discuss marketing strategies, the importance of storytelling, and the use of divisive marketing. Bruce shares insights into his company's work with small businesses and larger corporations, emphasizing the importance of understanding the target audience and tailoring the marketing plan accordingly. He also shares a case study about a company that significantly improved its sales by shifting its marketing budget from advertising to organic marketing.