The Sanctuary
The Sanctuary
Israel Ekanem
Elliot Justin, MD - Founder/CEO FirmTech
35 minutes Posted Jun 26, 2026 at 3:00 am.
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Elliot Justin, MD, FACEP, is a physician, entrepreneur, inventor and healthcare executive with extensive experience across emergency medicine, telemedicine, predictive cardiovascular risk management, clinical operations and digital health innovation.

He is the Founder, Inventor and Chief Executive Officer of FirmTech, a company focused on advancing sexual and cardiovascular health through smart wearable technologies. FirmTech’s mission is to bring sexual health into the twenty-first century through data-driven, personalised preventive and reactive care.

Across his career, Dr Justin has held senior clinical and executive leadership roles, founded and scaled healthcare companies, pioneered emergency medicine and paramedic protocols, and contributed to the development of new models of healthcare delivery. His work spans direct patient care, clinical systems improvement, telemedicine, medical device innovation, research collaboration and public education.

Learn more @myfirmtech