Meet Fred Diamond, President and Co-Founder of The Institute for Excellence in Sales (IES). His motto was "Marketing that doesn’t lead to revenue reward is a huge waste of time and money” which demonstrates that it's about accelerating the sales process. “It’s about sales.” In this episode, we talk about what salespeople should be focusing on.

Connect with Fred
https://www.linkedin.com/in/freddiamond/

Connect with Jeff
https://jgsalespro.com/
https://www.linkedin.com/in/jeffgoldbergsalescoach/