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Ryan Holtz : Entrepreneur, Speaker, AI Marketer, Podcaster
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Ep 119: Seth Godin Goes Deep On Covid19, Podcasting & His New Book “The Practice”
41 minutes Posted Dec 14, 2020 at 6:16 pm.
– Seth’s Inspiration behind his blog
– Inspiration is a learned behavior
– Ryan welcomes Seth to the show
– Seth responds to his own emails and has ZERO staff
– Seth does not watch tv or do most social media
– Why Seth hates being hustled
– Seth’s TED Talk on clarinet and assembling the clarinet
– Why Seth suggests doing one thing worth listening too
– Seth goes against the culture
– Why Ryan loves Seth
– How Seth overcame 800 rejection letters and how he uses CBT (Cognitive behavioral therapy)
– Seth does not think cold calling works
– How Seth processed the NO’s as NOT RIGHT NOW
– How Seth gives without the expectation
– Seth’s new book called the Practice
– Why Seth feels you cannot say you suck at something until you put thousands of hours into a craft
– Having a job that gives you FREEDom ultimately allowing you to solve interesting problems
– Seth’s new book is motivated by getting people to feel emotional about shipping great work
Why Seth Godin roasts interviewers and keeps his personal side private
– Seth grew up North of Toronto
– Why Ego is a trap
– Seth’s goal for people who read the book called “The Practice”
– Importance of developing a practice
– Why Seth never does marketing consulting for clients
– Multiple types of marketing and how to get a career in the industry
– Marketing is making things better by making better things
– Seth Godin’s prediction for the future of the podcast
– Don’t start a podcast until you get to episode 100
– How to get guests on your podcast and how to work the ladder
– Why Seth feels having a podcast with guests is easier for the podcast host
– Why Seth likes The Ryan Holtz Show
– How Seth knows whether a podcast host is showing up with generosity
– The purpose of the podcast is to earn trust and get leverage, not make money
– Power of podcasting and the medium to use your voice
– Seth pokes fun at Ryan for COVID19 statement
– Why Seth Godin is a great podcast guest
– Why Ryan loves to sink or swim
– Seth Godin chats about Virgin founder, Richard Branson and some other celebrities
– Importance of doing your homework
– Seth Godin’s thoughts about COVID-19 ( Seth said for the first time in his life, he witnesses people realizing they are all going to die at the same time )
– Last question for Seth
– Closing remarks and how to reach out to Seth
0:00
41:56
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Show notes
A great honour for me to have Seth Godin aka The Godfather of Marketing as a guest on the show. Seth has served as a major source of wisdom, inspiration, and strategy in my career as a marketer. As Seth says: “Marketing is making things better by making better things” and that is the mantra I have adopted into my work for clients at Ryan Holtz Marketing for years. Seth and I had a wonderful conversation that went from his early days getting rejected all the way to how he has become a 19 book best selling author. I hope you enjoy this episode and please share it with your friends and family! Much love, #TeamHoltz
Reach out to Seth and check out his new book “The Practice”, here.
Seth Godin’s Bio
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.
Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.
Show Notes:
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