Sometimes great companies lose their way. In this case, the marketing people at Harley Davidson need to be fired. All of them, from top to bottom. I have rarely experienced such wonton, irresponsible, and incredibly misguided marketing as we have seen from Harley Davidson in the last 3 quarters. It is my honest opinion that this may be HD's last year in business. As a lifestyle biker, I am utterly disappointed in HD's performance as a company, specifically, the hacks in the marketing department.