Whisky Loot and Gin Loot are liquor subscription businesses. In the discussion we cover;- How Joel is disrupting the traditional retail model/experience for selecting and buying spirits- The benefits of a direct to consumer business like this- The paradox of choice when it comes to making a decisionIf you are interested in trying Whisky Loot and/or Gin Loot out use promo code TRR20 for 20% off your first orderWhisky Loot https://whiskyloot.com/Gin Loothttps://ginloot.com/Click here to donate/support my challenge in Fred's Big Run and support the Fred Hollows Foundationhttps://www.fredsbigrun.org/fundraisers/tedrichards/freds-big-run-2021Follow me on InstagramInstagram: https://www.instagram.com/tedrichards25/?hl=en