In this episode I speak with small business PR expert and Founder of the PR Set, Pippa Goulden. Pippa is passionate about giving small business owners the knowledge and confidence they need to get their business visible and help them to grow through PR. What sets Pippa apart is the way she widens access to PR and demystifies an otherwise expensive, intimidating and inaccessible industry. Pippa rewrote her own career story leaving PR agency life and work as a magazine editor to create a business that makes PR accessible and doable for businesses who may have felt it was out of reach for them. She loves PR and she loves helping people succeed and now she does both in a way that also works for her and the way she wants to live.

During our conversation we discuss:

• How we get PR wrong
• The importance of mindset
• Getting over our fear of rejection
• Pippa’s guiding principles for self-promotion

Pippa also shares the old stories she had to let go of to create her business and the work/life she now has.

Work with Pippa:

Connect via Instagram https://www.instagram.com/pippa_the.pr.set/. She welcomes all of your PR and self-promo questions. Find out more about becoming a member of The PR Set membership and other ways to work with Pippa here: https://www.theprset.com/links/

Work with Monique:

·     Join 'The Rewriters Community'. Explore here: https://www.rewriterewrite.com/becomeamember

·     Visit: www.rewriterewrite.com 

·     For more tips, tools and stories, subscribe to The Rewrite Newsletter: https://www.rewriterewrite.com/get-the-weekly-rewrite

Get in touch with Monique Shaw:

·     Web: www.rewriterewrite.com/contact

·     Instagram: @the_rewriters

·     LinkedIn: Monique Shaw

The Rewriters is written, produced and presented by Monique Shaw. Original music by DJ Cinnamon.

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